When engaging with your targeted traffic, it is important of
observe the unwritten rules in order to be effective in establishing relations
with your readers. This will help prevent issues and altercations with your
website visitors, which is a bad situation that you must avoid at all cost.
Bear in mind that you will be representing your business
while engaging with your readers. So make sure to observe
proper etiquette since your reputation among varied communities is on the
line. While there is no established law regarding this, there are unwritten
rules to follow that serve as your guide when interacting with your readers. If
you are not aware of what these rules are, you can start learning a few of them
as detailed below.
Be Polite
Utmost politeness is not only encouraged but demanded by
some. Being the content author or the blog owner, you have to treat each web
visitor special. After all, you are publishing contents mainly for the readers;
so, give them the V.I.P treatment that they usually expect from you. For them,
you owe them for their visit. But if your content is truly good, you also
deserve all praises that can potentially make your post go viral.
Don’t Argue
No matter how bad the feedbacks are, never get yourself into
argument with your readers. In line with this, never use bad words and harsh
phrases, or you will trigger a bout of heated argument not just with one person
but many. A good way to manage bad comments is to remain silent or to just
ignore the comment. But if the post is damaging your reputation, then you must
express out your stand but in a nice way.
Post Constructive Comment
Never post negative comments against a person. Instead,
insert constructive comments. This will attract more supporters and avoid
enemies. Remember, your posts will be read by many of your targeted traffic, and posting
negative comments will not do you any good.
Add More Value
Aside from the value shared in your content, add more in
your comments so that readers will be motivated to read the comment section to
get more valuable tips and priceless information. By adding more value in your
comments, you will inspire others to insert comments, as well. More
importantly, valuable comments will also attract readers to check out your
profile that will lead them to your other posts.
Answer Questions
Observe etiquette of commenting by answering questions
raised by your readers. If they know that you are active in the comment section
and you always answer questions, then readers will start following your posts
by subscribing to your RSS feed, or by bookmarking your site to get future
updates from you.
You should treat questions as opportunities for interaction.
So take advantage of the questions by quickly answering them. To achieve better
traction, provide answers beyond the expectations of the commenter by adding
more value and detailed information.
Don’t Spam
Avoid spamming
the comment section with redundant posts; this will only irritate your
readers and you will also lose many followers infuriated by your spam posts
that were obviously made for the sake of igniting engagement. So comment
moderately. Don’t do it excessively, but insert comments only when necessary.
Avoid Commercialize Comments
Readers can quickly detect comments that are highly
commercialized or overly promotional. They don’t usually like commercialized
comments since the section is definitely not the right place to promote
products and services. Therefore, avoid posting promotional comments with
marketing in mind. Don’t send links to sales copies and landing page. Rather,
send readers to similar contents of your site that contain links to your
landing page, or where your banner ads are displayed.
There are other rules of engagement noteworthy of knowing.
But you must first keep in mind the above etiquette while engaging with your targeted
traffic, and you will be rewarded with higher
conversion rate.